Tens of thousands of freelancers have lots of questions about,
“what is SEO?” Moreover, questions like, “what is SEO copywriting?” continues
to be elusive to them. In light of these questions, this article provides detailed
answers to these questions.
Search engine optimization (SEO) is all about the techniques
used by webmasters to improve the ranking of websites on search engines. In other
words, search engine optimization involves increasing visitors’ traffic to a
site with a view of boosting a site’s online presence and thus increasing
online sales.
There are tens of SEO techniques and strategies. However, this
article delves on, “what is SEO writing?” Search engine optimization article
writing revolves around writing content that’s optimized for search engines in
order for web surfers to land on it. Often, the content is posted to blogs,
article directories or on the target website with a view of directing web traffic
to the site.
Freelance writers must therefore, acquaint themselves with
the concept of keywords. For starters, keywords are the phrases or words that
internet users type into a search engine when they search for information,
products or services online. For example, if an entrepreneur wishes to start an
online business that sells weight loss products, he must think of what his
potential clients are likely to search for when they log into their favorite
search engines. These may include “weight loss products” “how to lose weight” or
other relevant phrases.
When a web surfer types words into a search engine, these
words are called a keyword phrases or a keyword. Keywords are the foundation of
Search engine optimization writing. After typing a keyword and hitting “ENTER”
thousands of search results pop up. He will then start to surf and review these
sites for relevant information.
Search results are a representation of what search engines
think is most relevant to a surfer’s keyword. Unfortunately, 9 out of 10
surfers only bother with the results of the first three pages of a search
engines. Consequently, companies do everything including spending a lot of
money to be on the first 3 pages on search engines in order to attract the
attention of potential clients.
How Do SEO Writers Make Money?
One of the major ways a company can make it to and remain in
the top 3 search engines results page (SERP) is by regularly uploading high
quality content. Moreover, the content must be rich in relevant keywords and
keyword phrases. This is where SEO writers come in; they provide these
companies with keyword relevant and rich content in exchange for money.
More often than not, an search engine optimization writer will be provided with a
bunch of keyword phrases from which they are supposed to write content. The length
of the content depends on the needs of a client. Unfortunately, despite the
world boasting of millions of freelance writers, only a few can answer the
question, “what is SEO?” and therefore, write top quality search engine optimization articles. Consequently,
there is an all time high demand for competent SEO writers.
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