7 Killer SEO Article Writing Secrets and Strategies

Articles are a great way to enhance “natural” search engine optimization (SEO). Unfortunately, most SEO articles leave a lot to be desired. More often than not, writers emphasize on the keyword aspect of an article at the expense of other fundamentals. For an article to be an effective SEO tool, it is cardinal for writers to consider 3 immensely important factors.

• The Article's Objective

The main objective of SEO articles is to generate "natural" traffic. In this regard, articles should be simple and easy to understand. Use of technical terms in articles, unless intended for experts, should be highly avoided.

Besides outstanding grammar and correct punctuation, SEO articles should be centered on a specific keyword. More often than not, it is prudent to ensure that the keyword appears in the title of the article, first sentence of the article, last sentence of the first paragraph, once in a subtitle and in the last sentence of the article. Additionally, high keyword density does not necessarily mean increased traffic.

• The Target Audience

You have to know who your audience is and you have to know what their PAIN, PROBLEM or PREDICAMENT is… period!

You MUST let the reader know that this article may change their life. You MUST answer the universal question each reader has going on in their mind and that is: “What’s in it for me?”

It is important to remember that people do not like to be sold to. If your opening sentence and paragraph read like an advertisement they will leave the page in a hurry, never to return… so you must use caution creating them and have the opening lines read more like an editorial in a newspaper and not like what you may find in the headline of a direct marketing piece you receive in the mail.”

• Know Everything There Is To Know About the Product/Service

The easiest way to communicate to your target market is by first knowing everything there is to know about the product or service you are writing about. However, when you become extremely familiar with something, you are in danger of the one thing that will ensure your failure quicker than anything else… the curse of knowledge! In this regard, do not assume that the audience has the same knowledge on the product/service as you do.

Always remember to detail features of a product and service that gives it a competitive difference. Remember, competitive difference CALL YOUR CLIENTS TO ACTION.