7 Killer SEO Article Writing Secrets and Strategies

Articles are a great way to enhance “natural” search engine optimization (SEO). Unfortunately, most SEO articles leave a lot to be desired. More often than not, writers emphasize on the keyword aspect of an article at the expense of other fundamentals. For an article to be an effective SEO tool, it is cardinal for writers to consider 3 immensely important factors.

• The Article's Objective

The main objective of SEO articles is to generate "natural" traffic. In this regard, articles should be simple and easy to understand. Use of technical terms in articles, unless intended for experts, should be highly avoided.

Besides outstanding grammar and correct punctuation, SEO articles should be centered on a specific keyword. More often than not, it is prudent to ensure that the keyword appears in the title of the article, first sentence of the article, last sentence of the first paragraph, once in a subtitle and in the last sentence of the article. Additionally, high keyword density does not necessarily mean increased traffic.

• The Target Audience

You have to know who your audience is and you have to know what their PAIN, PROBLEM or PREDICAMENT is… period!

You MUST let the reader know that this article may change their life. You MUST answer the universal question each reader has going on in their mind and that is: “What’s in it for me?”

It is important to remember that people do not like to be sold to. If your opening sentence and paragraph read like an advertisement they will leave the page in a hurry, never to return… so you must use caution creating them and have the opening lines read more like an editorial in a newspaper and not like what you may find in the headline of a direct marketing piece you receive in the mail.”

• Know Everything There Is To Know About the Product/Service

The easiest way to communicate to your target market is by first knowing everything there is to know about the product or service you are writing about. However, when you become extremely familiar with something, you are in danger of the one thing that will ensure your failure quicker than anything else… the curse of knowledge! In this regard, do not assume that the audience has the same knowledge on the product/service as you do.

Always remember to detail features of a product and service that gives it a competitive difference. Remember, competitive difference CALL YOUR CLIENTS TO ACTION.

5 Grand Things to Look For When Hiring an SEO Company!

SEO is a fundamental online marketing tool that is essential for a website’s success. The astronomical benefits of a successful search engine optimization marketing campaign are unquestionable. However, launching a well planned internet marketing campaign takes efforts and time. Consequently, most internet marketers and entrepreneurs opt to enlist the services of an SEO company.

There are tens of thousands of search engine optimization firms located all over the globe, unfortunately, not all of them are credible. In this regard, it is crucial for one to thoroughly research on a credible SEO company. There are lots of search engine optimization techniques and strategies on offer by different internet marketing firms, but it’s always crucial to keenly evaluate the success of all the proposed strategies. Remember, the success of search engine optimization depends on the choice of strategies and techniques.

Save Lots of Cash by Doing Your Homework

When choosing an SEO company, never fall into a trap of signing a contract with a firm that lacks the requisite experience on internet marketing or paying for more than is necessary. Before signing an internet marketing contract, always consider the following;

Scrutinize the internet marketing firm’s techniques and strategies to ensure they fit your mission statement and style.

Talk to the SEO company representative who will be handling your account: More often than not, the sales representative who linked you to the company is rarely the expert who will handle your account. It is therefore imperative to talk to the expert who will personally handle your account in order to come to an understanding and an agreement of ideas.

Find out how many search engine optimization reports the company sends in a week.

Find out how long it will take before you see tangible results: A promise of tangible results within a month should immediately raise a red flag. Generally, it takes at least 6 months before you can see any tangible results. Remember, despite search engine optimization being reliable, it’s a slow process that takes time and lots of efforts to achieve tangible results.

A credible SEO company should first apply its strategies and techniques on its website. Therefore, check the company’s website’s organic rankings. If it ranks poorly, then you should know that the company is like a snake that eats its own tail because it has failed to follow its own advice.

If you take time and make time to do your assignment, you will eventually hire a credible SEO company. Not only will you be confident of achieving your business’ goals, but you will have avoided the risk of spending unnecessarily. Good search engine optimization campaigns cost between $1,000 - $100,000.

Finally, the concept of SEO changes from time depending on search engine updates. Consequently, internet marketing companies that promise to rank your website on the first page of search engines do not have their facts right. Always be aware of a company that quickly guarantees results. All it all, signing a contract with a credible SEO company depends on your efforts and enthusiasm. 

What Is SEO Article Writing?

Tens of thousands of freelancers have lots of questions about, “what is SEO?” Moreover, questions like, “what is SEO copywriting?” continues to be elusive to them. In light of these questions, this article provides detailed answers to these questions.

What is SEO?

Search engine optimization (SEO) is all about the techniques used by webmasters to improve the ranking of websites on search engines. In other words, search engine optimization involves increasing visitors’ traffic to a site with a view of boosting a site’s online presence and thus increasing online sales.

There are tens of SEO techniques and strategies. However, this article delves on, “what is SEO writing?” Search engine optimization article writing revolves around writing content that’s optimized for search engines in order for web surfers to land on it. Often, the content is posted to blogs, article directories or on the target website with a view of directing web traffic to the site.

Freelance writers must therefore, acquaint themselves with the concept of keywords. For starters, keywords are the phrases or words that internet users type into a search engine when they search for information, products or services online. For example, if an entrepreneur wishes to start an online business that sells weight loss products, he must think of what his potential clients are likely to search for when they log into their favorite search engines. These may include “weight loss products” “how to lose weight” or other relevant phrases.

When a web surfer types words into a search engine, these words are called a keyword phrases or a keyword. Keywords are the foundation of Search engine optimization writing. After typing a keyword and hitting “ENTER” thousands of search results pop up. He will then start to surf and review these sites for relevant information.

Search results are a representation of what search engines think is most relevant to a surfer’s keyword. Unfortunately, 9 out of 10 surfers only bother with the results of the first three pages of a search engines. Consequently, companies do everything including spending a lot of money to be on the first 3 pages on search engines in order to attract the attention of potential clients.

How Do SEO Writers Make Money?

One of the major ways a company can make it to and remain in the top 3 search engines results page (SERP) is by regularly uploading high quality content. Moreover, the content must be rich in relevant keywords and keyword phrases. This is where SEO writers come in; they provide these companies with keyword relevant and rich content in exchange for money.

More often than not, an search engine optimization writer will be provided with a bunch of keyword phrases from which they are supposed to write content. The length of the content depends on the needs of a client. Unfortunately, despite the world boasting of millions of freelance writers, only a few can answer the question, “what is SEO?” and therefore, write top quality search engine optimization articles. Consequently, there is an all time high demand for competent SEO writers.

What Is SEO? The Mystery Demystified!

What is SEO? This is a fundamental question that entrepreneurs, online marketers and webmasters must contend with in the course of their work. Consequently, they might find themselves wondering if search engine optimization is a marketing tool, a programming language or better still, if it involves them. However, people who own websites and interested in increasing visitor’s traffic cannot afford to ignore the question, “what is SEO?”

More often than not, search engine optimization is hard to understand because people construe it differently. In this regard, it means different things to different people. Moreover, SEO is a new topic and colleges are yet to embrace it as a standard concept of study, yet its bubbles with great money making opportunities.

Secondly, search engine optimization is a dynamic field and it changes from time to time. Consequently, not only is it a challenge, but an exciting field of study as well. Despite the frequent search engine optimization updates and changes, there are lots of long lasting aspects that make it easier to answer the question, “what is SEO?”

Search engine optimization depicts varieties of practices and techniques used to improve the ranking of websites in search engines. With billions of websites to sort through in milliseconds, how does a search engine like Yahoo, Bing or king Google work to rank websites following a search query? Unfortunately, anyone who understands and could distinctly explain each aspect of how search engines rank websites would not only be the smartest, but very rich. Thousands of SEO experts only understand a fraction of how search engines rank websites.

Although search engine optimization is a multifaceted concept, its cardinal aspects include the following:

1. Comprehensive keyword analysis and research
2. Analysis of competitors to understand and identify areas of opportunity
3.  Web page optimization by expertly researching keyword phrases and keywords
4. Link building and back linking through top notch content creation, publication, legitimate web partnerships and content directories.

It is thus logical to allude that SEO involves the efforts made to optimize a website, its structure and content. Moreover, it includes daily work to promote a site in search engines over time. These aspects of SEO not only take time to realize, but they are also labor intensive. Another fundamental aspect of search engine optimization that is often overlooked is the need to monitor success and make the requisite adjustments. Fortunately, through the help of tools like Bing’s webmaster portal and Google analytics, one can easily monitor SEO performance.

The indefinite need for search engine related maintenance work becomes apparent as a websites ranking improves and its traffic increases. Search engine optimization Maintenance activities include:

1. Regular keyword research
2. High quality content research, writing, publishing and promotion.
3. New, fresh and optimized webpage content
4. Regular website structure updates and changes
5. A continuous, detailed and strategic link building strategy
6. Promotion of content posts on social media sites
7. Staying up to date on every ongoing changes announced by search engines. For example, in February 2011, the release of Google panda updates affected the ranking of tens of thousands of websites globally.

Finally, launching pay per click ads, Facebook ads, writing and managing quality blog posts, press releases, social media posts, promoting online videos and promoting top quality photos are effective search engine optimization techniques. It’s my sincere hope this article has addressed some, if not all of the techniques inherent in the question, “what is SEO?”