What Is SEO Article Writing?

Tens of thousands of freelancers have lots of questions about, “what is SEO?” Moreover, questions like, “what is SEO copywriting?” continues to be elusive to them. In light of these questions, this article provides detailed answers to these questions.

What is SEO?

Search engine optimization (SEO) is all about the techniques used by webmasters to improve the ranking of websites on search engines. In other words, search engine optimization involves increasing visitors’ traffic to a site with a view of boosting a site’s online presence and thus increasing online sales.

There are tens of SEO techniques and strategies. However, this article delves on, “what is SEO writing?” Search engine optimization article writing revolves around writing content that’s optimized for search engines in order for web surfers to land on it. Often, the content is posted to blogs, article directories or on the target website with a view of directing web traffic to the site.

Freelance writers must therefore, acquaint themselves with the concept of keywords. For starters, keywords are the phrases or words that internet users type into a search engine when they search for information, products or services online. For example, if an entrepreneur wishes to start an online business that sells weight loss products, he must think of what his potential clients are likely to search for when they log into their favorite search engines. These may include “weight loss products” “how to lose weight” or other relevant phrases.

When a web surfer types words into a search engine, these words are called a keyword phrases or a keyword. Keywords are the foundation of Search engine optimization writing. After typing a keyword and hitting “ENTER” thousands of search results pop up. He will then start to surf and review these sites for relevant information.

Search results are a representation of what search engines think is most relevant to a surfer’s keyword. Unfortunately, 9 out of 10 surfers only bother with the results of the first three pages of a search engines. Consequently, companies do everything including spending a lot of money to be on the first 3 pages on search engines in order to attract the attention of potential clients.

How Do SEO Writers Make Money?

One of the major ways a company can make it to and remain in the top 3 search engines results page (SERP) is by regularly uploading high quality content. Moreover, the content must be rich in relevant keywords and keyword phrases. This is where SEO writers come in; they provide these companies with keyword relevant and rich content in exchange for money.

More often than not, an search engine optimization writer will be provided with a bunch of keyword phrases from which they are supposed to write content. The length of the content depends on the needs of a client. Unfortunately, despite the world boasting of millions of freelance writers, only a few can answer the question, “what is SEO?” and therefore, write top quality search engine optimization articles. Consequently, there is an all time high demand for competent SEO writers.